We were delighted to attend the European Marketing Confederation’s annual forum in Hamburg recently, to hear discussions about a variety of opportunities and threats to marketing as we look ahead to 2020.
Read moreIt’s known as the “malaise of the marketing profession”[1], according to Professor Malcolm McDonald, Emeritus Professor at Cranfield School of Management, but does the lack of marketing presence in the boardroom still prevail?
Read moreAs we embark on 2018, EMC explores what marketing associations can do to ensure not only their survival, but that they thrive well into 2018 and beyond?
Read moreToday’s working world is evolving rapidly and in a time of heightened expectancy, employers need to provide a productive, engaging and enjoyable workplace experience if they are to attract and retain the best talent.
Read moreRecent changes to business rates announced by Chancellor, Phillip Hammond, in his autumn Budget have been welcomed by businesses, but do they go far enough to help ratepayers cope with this increasingly costly property tax?
Read moreWith Christmas adverts already aplenty, and planning no doubt already underway for the creation of next year’s adverts, BBC Radio 4 explores just exactly what it takes to create a good quality, effective Christmas advert.
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