With Christmas adverts already aplenty, and planning no doubt already underway for the creation of next year’s adverts, BBC Radio 4 explores just exactly what it takes to create a good quality, effective Christmas advert.
BBC’s Peter White talks to Karen Frasier, from Credos, the Advertising Think Tank that has been looking at Christmas advertising spending.
Spoiler alert – it costs a lot!
Listen to the full 2 minute interview here, for some interesting insights into advertising spending.