Leading talent development agency and lcient of HAN Comms, Generator, has signed Leeds-based band Polo on a 12-month development deal.
The synth pop threesome, who have clocked up more than 50,000 plays on Soundcloud, have joined the ranks at Tipping Point, Generator’s dedicated artist development programme and record label.
Polo follow in the footsteps of A Festival, A Parade, who signed to Tipping Point earlier this year and have since been handpicked to support fellow North East singer, Sam Fender, on his upcoming UK tour.
The Yorkshire outfit, who describe their sound as ‘lush, RnB-tinged pop’, released their most recent single ‘Louder Than Words’ earlier this year, which was followed by a busy festival season with performances at The Great Escape, Live at Leeds, Hit the North, Evolution Emerging, Tramlines and The Great Exhibition of the North.
As the latest addition to Tipping Point Records, Polo have the opportunity to build on their early achievements and bring their music to a national audience with support from industry experts at the label.
Charlie Dancer, Generator’s Talent Development Manager, said: “We are hugely excited to be working with Polo over the coming 12 months, developing their careers as artists and further enhancing their story.
“Tipping Point Records offers emerging artists a unique opportunity to help build and sustain their artistry through professional consultation and diligent strategic implementation. Polo have the talent, the creativity and enthusiasm needed to be successful and we’re proud to be able to help them on their journey.”
Polo’s debut EP ‘Alice’, released early last year, received high profile coverage and secured multiple BBC Radio 1 and BBC Radio 6 plays, XFM play-listing and Amazing Radio play-listing.
Polo, who previously received the coveted PRS ‘Women Make Music’ grant, are already putting the wheels in motion for their releases under Tipping Point Records and are currently in the studio with producer Gethin Pearson, who has worked with the likes of Charli XCX, Mallory Knox & Ronan Keating.
Generator has a longstanding history of nurturing talent including The Lake Poets and Eliza and The Bear, who went on to sign to Universal. Since the launch of Tipping Point Records in 2016, there has been similar success stories for former development deal artists Jake Houlsby, whose track Howl was used on a Ford Car advert across Europe, and Bryde, who achieved multiple BBC Radio 1 plays and festival bookings off the back of the deal.
Polo will be playing live at Brudenell Social Club in Leeds on Thursday 20th September, with more live dates expected to be announced soon.
For more information on Polo, visit: www.facebook.com/polomusicuk/. To find out more about Tipping Point, go to: generator.org.uk/tipping-point