Category: Our views

Saying no doesn’t always come naturally to people and it is particularly difficult to do when you run your own business. But it is an important skill, as I have learnt over the course of the past year.

Getting senior staff to buy-in to the idea of social media isn’t always easy, especially if they’re unfamiliar with the channels and lacking confidence. We’ve pulled together a list of basic social media top tips which will assist anyone taking the leap into social media in 2019

Ask most Marketing Directors and they will tell you that one of the challenges they often come up against in their roles, is the ability to achieve buy-in to the importance of investment in marketing at Board level.

There is an almost palpable feeling of panic setting in behind closed doors in organisations across the country as new General Data Protection Regulation (GDPR) legislation looms ever closer.

In the digital age where bloggers (and vloggers) can have more influence than celebrities (or become celebrities in their own right), brands are tapping into this potentially lucrative resource – and rightly so.

When carrying out social media campaigns, it’s always wise to think carefully about what could possibly go wrong with the campaign before you launch it, as Walkers Crisps found out, when trolls hijacked their competition.